I See What You Mean - Part 2

To develop our typography further we were given the challenge of taking our work off the layout pad and out into the environment.

For the text "what you have is a blundering mind", I focused on the idea of the use of the brain.  As my typographical connotation of this included a jumble of words which looks like an extract from a newspaper I thought the rational development for putting my text in its likely environment would be to introduce it to a newspaper/news and current affairs magazine.  I chose Private Eye for its simplistic front cover and the framing which would accentuate my image.

For my next idea I decided to be more experimental and creative.

I still focused on the brain and came up with the concept of a CT Scan film.  Placing the film behind my typography with the film showing through the letters I created a satisfying outcome.  To create a more realistic impression I created the illusion of a light board by printing the image on acetate and sticking it to a mirror and photographing it with a strong flash; therefore the mirror acted the same way as a light board and reflected light through clear places.  

For the second line of text "what you are is a blundering heart", again I started with a fairly basic concept,  focusing on the most visual aspect of the text the "heart". 

I minimised the text and printed it onto a red t-shirt using sticky back plastic and black acrylic.  I placed the 'logo' over the left breast so that it is positioned over the heart.     

For my second idea I created a life size (as far as i could estimate) replica of a human heart out of clay and mesh.  I then transferred my typography onto the heart, fitting to the contours.  I decided to place the heart (with an excess of blood and the final word from the extract) onto newspaper to visualise the idea of learning.